12 SendinBlue Alternatives For Email Marketing in 2023
The rapidly evolving digital landscape has made email marketing tools and email marketing software indispensable for businesses seeking to establish and maintain strong customer relationships.
Finding the right platform is crucial for achieving the desired impact and for driving successful email marketing campaigns.
While SendinBlue is a popular choice, exploring the best SendinBlue alternatives can uncover solutions that better align with your unique business needs.
This article delves into 12 outstanding SendinBlue alternatives, each offering unique features designed to elevate your email marketing efforts.
We'll provide an in-depth analysis of their offerings, and the critical factors to consider when evaluating these alternatives so that you can ensure you find the perfect platform to help your business thrive.
So, buckle up and get ready to explore a rollercoaster of marketing automation features and some of the best email marketing (and transactional) platforms around!
The 7 Best SendinBlue alternatives for email marketing
You may think that open-source is always better, but paid plans provide a range of support features and value-adding email automation tools that aren't always available in open-source.
With that said, the following “paid” alternatives to SendinBlue all offer full-featured free/trial plans also.
Discover the top five paid SendinBlue alternatives for email marketing success! Boost your campaigns with feature-rich platforms to maximize your ROI.
Mailer To Go
Let me introduce you to Mailer To Go, a no-holds-barred email marketing platform designed to streamline email campaigns and help your business shine. Naturally, this up-and-coming miracle holds pride of place on our list.
This lean and innovative tool offers a wealth of features that make crafting, sending, and tracking your transactional and marketing emails a breeze, all while keeping things engaging for your audience.
What sets Mailer To Go apart is its incredibly user-friendly interface, allowing even those new to email marketing to get up and running quickly. Load up, automate and implement sequences using templates created by your design and marketing teams.
But that's just the tip of the iceberg!
Marketing features include:
game-changing automation features
enables you to easily set up triggered emails
autoresponders
seamless integrations
intricate email sequences
easy-to-use editor
load up templates straight from your marketing or design team
unique automation capabilities for effortless campaign management
sky-high deliverability rates
send emails from inside your apps
in-depth analytics and reporting to track your email performance.
Expert opinion
So, what's the verdict? Mailer To Go is an exceptional, cutting-edge email marketing platform that combines an intuitive interface with powerful automation and customization features. Whether you’re new to email marketing or a seasoned pro, this platform has everything you need to create eye-catching emails, automate your campaigns, and keep your audience engaged.
Pricing plan
Pricing details for Mailer To Go are currently unavailable, but keep an eye out for updates on their website. Give Mailer To Go a try and take your email marketing strategy to new heights!
Mailgun
Mailgun is a game-changer in cloud-based email platforms tailor-made for developers like you! Imagine this—you're working on your latest project and need an email platform that seamlessly sends and tracks transactional and marketing emails.
Mailgun has you covered with its user-friendly SMTP integration and oh-so-flexible HTTP API. If you're a high-volume sender, we're talking 500,000 emails monthly; you're in for a treat.
Mailgun pairs you up with your technical account manager, who’ll work with you to build a custom deliverability plan, troubleshoot any pesky issues, and give you the inside scoop on strategies for hitting those sweet inboxing rates with Gmail, Yahoo, and more.
Mailgun's nifty email validation feature filters out invalid email addresses, ensuring your messages only reach active inboxes. This optimizes deliverability, saves cash, and keeps your sender reputation squeaky clean.
And that's not all—Mailgun also lets you parse emails automatically, fine-tune your email performance with spot-on analytics, and segment your contact list like a pro.
Marketing features include:
SMTP integration and HTTP API make sending transactional and bulk emails a walk in the park
personalize and schedule emails like a boss
automatic email parsing to keep things organized
improved email deliverability for top-notch inboxing
advanced email analytics to keep your finger on the pulse.
Expert opinion
Mailgun is a real contender among our SendinBlue alternatives. With its impressive array of advanced features, you'll send and track emails like never before. And the cherry on top? The fabulous email validation feature makes Mailgun a top pick for your email marketing needs.
Pricing plan
Mailgun offers a Pay-as-you-go service with 5,000 emails free for three months. After that, you only pay for what you send. The Foundation plan costs $35/month for 50,000 emails, the Growth plan is $80/month for 100,000 emails, and the Scale plan at $90/month includes 100,000 emails plus some fancy, advanced settings.
Constant Contact
Constant Contact is another awesome email marketing platform making waves with its stunning templates and user-friendly tools.
Picture this—you're working on your next extensive email campaign, and you need some eye-catching, responsive templates that'll make your subscribers go, "Wow!"
Well, guess what? Constant Contact has you covered with a truckload of gorgeous templates for maximum ease of use. Constant Contact's super intuitive drag-and-drop editor will also make customizing those stunning templates a breeze.
Constant Contact boasts a detailed tracking system that lets you closely monitor your email campaigns' performance. It's like having your very own email marketing crystal ball!
Plus, thanks to the platform's handy contact management feature, organizing, importing, and storing contacts is a piece of cake.
Marketing features include:
user-friendly drag-and-drop editor for easy email customization
a vast array of stunning email templates to choose from
contact management that'll make you feel like an email marketing ninja
real-time email tracking to stay in the loop.
Expert opinion
Constant Contact is a one-stop shop for all your email marketing needs. Its real-time email tracking and extensive library of templates are just a few features that make it a standout choice.
Pricing plan
As for pricing, you'll be happy to know that Constant Contact offers a 30-day free trial to test the waters. After that, the Basic plan comes in at $20/month, while the Email Plus plan will set you back $45/month. So, why not whirl and see if Constant Contact is your perfect email marketing platform?
ActiveCampaign
Let's chat about ActiveCampaign, a real game-changer in email marketing automation. This gem of a platform offers digital marketers an easy way to create show-stopping email marketing campaigns using its nifty drag-and-drop email designer.
The best part? You can customize these campaigns to your heart's content, ensuring your messages resonate with your target audience.
The reporting realm is where ActiveCampaign shines (and leaves SendinBlue in the dust). ActiveCampaign's reports paint a crystal-clear picture of your email marketing campaigns' performance.
You'll know which campaigns are hitting the mark based on open and click rates, allowing you to strategize like a pro and get the most bang for your email marketing campaign buck.
Marketing features include:
drag-and-drop email designer for hassle-free campaign creation
split testing to fine-tune your marketing strategy
comprehensive, data-driven reporting for insights you can act on
email funnels and autoresponders to engage with your audience like never before.
Expert opinion
ActiveCampaign takes the cake regarding eye-catching templates, top-notch automation, and responsive customer support. While SendinBlue offers similar features, ActiveCampaign delivers the goods with style, all at a competitive price.
As for pricing, you've got options! The Lite Plan starts at $9 per month, the Plus Plan is $49 per month, and the Professional Plan comes in at $149. Keep in mind these plans are billed annually. ActiveCampaign also offers a custom enterprise plan and a 14-day free trial to get your feet wet.
Mailchimp
Let's dive even deeper into the wonderful world of Mailchimp, the email marketing platform that has taken the industry by storm. Over the years, Mailchimp has transformed from a simple email tool to a comprehensive marketing solution that puts your brand in the spotlight.
With its supercharged email builder and an extensive library of ready-to-go templates, you can create personalized, branded emails like a seasoned pro.
But that's not all! Mailchimp takes the hassle out of sending and tracking personalized transactional emails with its streamlined API and SMTP integration.
Moreover, you can elevate your email deliverability game with the platform's A/B testing, segmentation, and behavioral targeting features. It's like having your very own email marketing secret sauce! And if you thought that was cool, wait until you hear about Mailchimp's real-time analytics.
These up-to-the-minute insights inform you about your campaigns' performance, allowing you to optimize your email marketing strategy and ensure your campaigns are always fresh and engaging.
Marketing features include:
intuitive email builders and a vast selection of pre-loaded templates for crafting exceptional marketing emails
effortless sending and tracking of transactional emails with API and SMTP integration
real-time email analytics to empower you to make data-driven decisions
next-level marketing automation to supercharge your email campaigns.
Expert opinion
Mailchimp is an all-in-one email marketing solution perfect for small businesses, thanks to its budget-friendly pricing and easy-to-use interface. With its ability to quickly create transactional and marketing emails and advanced marketing automation features, Mailchimp is your go-to platform for launching wildly successful SMB email marketing campaigns.
Pricing plan
Give Mailchimp a try and watch your email marketing efforts soar! In terms of pricing, Mailchimp offers a free plan with 2,000 contacts/month. If you're ready for more, the Essential plan starts at $9.99/month, the Standard plan is $14.99/month, and the Premium plan is priced at $299/month.
Moosend
Alright, time to chat about Moosend, a remarkable email marketing platform that's brimming with top-notch automation features.
With its user-friendly drag-and-drop email editor, crafting gorgeous marketing emails is about as easy as can be.
And the icing on the cake? Moosend lets you dive into A/B testing to uncover the winning emails and tweak the ones that need extra attention.
But, believe it or not, there's even more to love! Moosend dishes out real-time analytics, empowering you to fine-tune your emails and keep your campaigns on track.
Plus, with list segmentation, you can deliver ultra-targeted messages to the right customers exactly when needed.
Marketing features include:
intuitive drag-and-drop editor for seamless email creation
A/B testing to optimize your campaigns like a pro
list segmentation for razor-sharp targeting
real-time data analytics to ensure your email strategy stays on point.
Expert opinion
So, what's the final word? If you're seeking an email marketing tool that enables you to create captivating marketing emails in a flash, Moosend is your dream.
And that's not all! Moosend also lends a hand in creating striking landing pages and customizing your emails with advanced personalization features. It's a true email marketing dynamo!
Pricing plan
As for pricing, Moosend offers a generous free plan to get you started. If you're ready to take things up a notch, prices start at a mere $10/month for 2,000 subscribers. Give Moosend a spin and watch your email marketing prowess skyrocket!
UniStack
UniStack is an innovative digital marketing platform combining various marketing tools into a unified solution. UniStack is designed to help businesses of all sizes streamline their marketing efforts, enhance customer engagement, and drive higher conversion rates.
One of the key advantages of UniStack is its ability to integrate multiple marketing channels into a cohesive ecosystem, including email marketing, social media, content management, and more.
This seamless integration empowers businesses to create, manage, and optimize their marketing campaigns more efficiently, saving time and resources.
By consolidating your marketing efforts under one umbrella, UniStack helps you maintain a consistent brand identity and message across all channels.
Moreover, its intuitive user interface and advanced analytics make monitoring campaign performance, analyzing data, and making informed decisions easy.
Marketing features include:
integrated marketing tools for a unified approach
an intuitive user interface for easy campaign management
advanced analytics and reporting to keep your finger on the pulse of your marketing efforts
streamlined content management for a consistent brand presence.
Expert opinion
In a nutshell, UniStack is an all-encompassing digital marketing platform that brings together the best of various marketing tools in a single, cohesive environment.
Whether a small business owner or a marketing professional at a large organization, UniStack is the perfect solution for simplifying your marketing efforts, optimizing campaigns, and boosting customer engagement.
Pricing plan
Pricing details for UniStack are currently unavailable, but be sure to check their website for updates and potential trial options. Give UniStack a whirl and experience the power of a unified marketing platform that elevates your campaigns to the next level.
4 Best Open-source SendinBlue Alternatives for Email Marketing
In this section, we’ll explore the four top open-source SendinBlue alternatives for email marketing. The best part? They’ll all help you boost your campaigns with powerful features, automation, and seamless integrations.
Listmonk
Listmonk is a self-hosted, open-source mailing list manager designed for businesses and organizations seeking a powerful, easy-to-use email marketing solution.
This high-performance platform offers an array of features that make managing subscribers, creating campaigns, and sending bulk emails a hassle-free experience.
One of Listmonk's most appealing aspects is its commitment to user privacy, as the platform allows you to maintain complete control over your data by hosting it on your servers.
Additionally, its open-source nature means you can customize and extend the software to meet your unique needs, giving you the flexibility to create a tailor-made email marketing solution.
Listmonk offers an intuitive web-based interface that simplifies managing subscribers, lists, and campaigns. The platform also supports a range of email marketing essentials, such as templates, personalization, and segmentation, enabling you to easily create targeted and engaging emails.
Marketing features include:
self-hosted and open-source for maximum flexibility and privacy
intuitive web-based interface for easy campaign management
support for templates, personalization, and segmentation
built-in analytics to track the performance of your email campaigns.
Expert opinion
Listmonk is an excellent choice for businesses and organizations seeking a self-hosted, open-source email marketing solution that provides complete control over data and customization options.
With its user-friendly interface and robust feature set, Listmonk empowers you to easily create, manage, and optimize email campaigns.
Pricing plan
Listmonk is open-source software. It is available free of charge. You can download the source code from its official repository and follow the instructions to set up the platform on your servers.
Give Listmonk a try and experience the power and flexibility of a self-hosted email marketing solution.
Smarter Contact
Introducing Smarter Contact, an intelligent email marketing platform that aims to help businesses grow their customer base, improve engagement, and enhance their overall marketing strategies.
This cutting-edge tool has various features to simplify creating, managing, and analyzing email marketing campaigns.
Automating email marketing efforts can save time and resources while ensuring customers receive relevant and engaging content at the right moments.
One of Smarter Contact's standout features is its powerful automation capabilities. This allows you to set up and execute complex email sequences, autoresponders, and triggered campaigns based on your subscribers' actions and behaviors.
In addition to its automation prowess, Smarter Contact offers a user-friendly drag-and-drop email editor and a wide selection of professional templates. These features make it easy to craft visually appealing and personalized emails that resonate with your target audience.
Marketing features include:
advanced automation capabilities for streamlined campaign management
intuitive drag-and-drop email editor for effortless email creation
a diverse selection of professional templates to suit your needs
comprehensive analytics and reporting to monitor campaign performance.
Expert opinion
In a nutshell, Smarter Contact is an excellent email marketing platform for businesses looking to level up their marketing efforts with the help of automation and user-friendly tools.
Its powerful features enable you to easily create, manage, and analyze your campaigns, ultimately driving better engagement and conversion rates.
Pricing plan
Pricing details for Smarter Contact are currently unavailable. Visit their website to explore potential pricing options and trial offers.
Chatwoot
Meet Chatwoot, a versatile and open-source customer engagement platform that enables businesses to communicate with their customers across multiple channels.
By integrating popular messaging channels like email, live chat, social media, and more, Chatwoot offers a unified inbox that streamlines customer interactions and enhances overall support efficiency.
One of Chatwoot's main strengths is its ability to facilitate real-time conversations between businesses and their customers.
The platform's live chat feature ensures you can engage with website visitors, address their queries, and provide support as needed, ultimately improving customer satisfaction and conversion rates.
In addition to its live chat functionality, Chatswood offers advanced automation features, such as chatbots, that can help businesses respond instantly to common customer inquiries. This reduces response times and frees your support team to focus on more complex issues.
Marketing features include:
unified inbox for seamless communication across multiple channels
real-time live chat functionality for instant customer engagement
advanced automation features, including chatbots
open-source and customizable to suit your business needs.
Expert opinion
Chatwoot is a powerful customer engagement platform that enables businesses to interact with their customers across various channels in a unified and efficient manner.
Its real-time chat functionality, automation features, and open-source nature make it an excellent choice for businesses looking to improve their customer support and communication strategies.
Price plan
As Chatwoot is an open-source platform, it is available free of charge. You can download the source code from its official repository and follow the instructions to set up the platform for your business.
Additionally, Chatwoot offers a hosted version with various pricing plans starting from $0/month for the basic plan to $99/month for the premium plan. Give Chatwoot a try and experience the benefits of streamlined customer communication.
Mailtrain
Mailtrain is a self-hosted and open-source email marketing platform designed for organizations and businesses seeking a powerful, customizable solution to manage their email campaigns.
Built on Node.js, Mailtrain offers many features to help you create and send emails easily, and monitor your email marketing efforts. With its user-friendly interface and a rich collection of templates, Mailtrain simplifies the process of crafting visually appealing emails.
The built-in WYSIWYG editor allows you to create and edit emails without technical expertise, ensuring your messages look professional and on-brand.
One notable aspect of Mailtrain is its ability to handle large lists of subscribers, making it an ideal choice for organizations with extensive mailing lists.
It also offers advanced list management features such as segmentation, custom fields, and automation to help you deliver targeted and personalized content to your subscribers.
Marketing features include:
self-hosted and open-source for complete control and customization
user-friendly WYSIWYG email editor for easy email creation
advanced list management and segmentation capabilities
automation and scheduling features for streamlined campaign management.
Expert opinion
Mailtrain is a robust and customizable email marketing platform that’s perfect for businesses and organizations looking for a self-hosted solution to manage their email campaigns.
Its open-source nature, powerful features, and user-friendly interface make it an attractive choice for organizations of all sizes.
Pricing plan
Explore Mailtrain and unlock the potential of a self-hosted and customizable email marketing solution for your business. It's open-source software that's available free of charge.
Features to look out for when evaluating SendinBlue alternatives for email marketing
Keep the following crucial features in mind to ensure you select the best platform for your needs:
1. User-friendly email builder
Choose a platform with an easy-to-use, drag-and-drop email builder that streamlines the creation of professional and visually engaging emails. A rich template library and the ability to incorporate multimedia elements are also significant advantages.
2. Sophisticated marketing automation
Opt for a solution with advanced automation capabilities, such as autoresponders, triggers, and workflows, to deliver personalized content to subscribers at optimal times, increasing efficiency and effectiveness.
3. Comprehensive list management
Seek a platform with robust list management features, including segmentation, custom fields, and tagging, enabling you to precisely target your audience and tailor your messaging accordingly.
4. In-depth reporting & analytics
Access to detailed analytics is vital for gauging the performance of your email campaigns. Ensure the platform provides real-time data on key metrics, such as open rates, click-through rates, and conversions, as well as actionable insights for optimization.
5. High deliverability rates
Prioritize platforms with a proven track record of high deliverability, ensuring your emails land in subscribers' inboxes. Also, look out for features that maintain the sender's reputation, like authentication and list hygiene tools.
6. Seamless integrations
Opt for a platform that integrates smoothly with other marketing tools and systems, such as CRMs, e-commerce platforms, and social media channels, facilitating a cohesive marketing strategy and improved data collection.
7. Exceptional customer support
Responsive and knowledgeable customer support is vital when using an email marketing platform. Choose a provider that offers multiple support channels, such as email, live chat, or phone, to assist with troubleshooting and maximizing campaign success.
8. Cost-effective pricing
Finally, consider the pricing structure, ensuring it suits your budget and offers a solid return on investment. The ideal platform will strike a balance between affordability and feature-rich functionality.
Wrapping up
Searching for the ideal email marketing platform involves assessing a range of alternatives and determining which best aligns with your business objectives and requirements.
The platforms discussed in this article showcase the diversity in email marketing solutions and highlight the importance of finding the right fit.
When evaluating these platforms, consider your organization's unique needs, marketing goals, target audience, existing tools, and budget.
These features will help you identify the most suitable email marketing solution to help your business grow and maintain strong connections with your customers.
With all these SendinBlue alternatives to choose from, you’d be forgiven for feeling spoiled for choice. We recommend Mailer To Go for all of your email marketing needs as this secure, up-and-coming provider offers all of our must-have features and more.
Frequently asked questions
What are some SendinBlue alternatives for email marketing?
There are several alternatives to SendinBlue for email marketing. Some of the top ones include Mailer To Go, Mailgun, Constant Contact, ActiveCampaign, Mailchimp, Moosend, and UniStack. Each of these platforms offers unique features designed to elevate your email marketing efforts.
What factors should I consider when evaluating SendinBlue alternatives?
When evaluating SendinBlue alternatives, consider factors such as a user-friendly email builder, sophisticated marketing automation, comprehensive list management, in-depth reporting & analytics, high deliverability rates, seamless integrations, exceptional customer support, and cost-effective pricing.
These features will help you identify the most suitable email marketing solution for your business.
Why would I need an alternative to SendinBlue?
While SendinBlue is a comprehensive email marketing tool, you might need an alternative for various reasons. These could include pricing, specific features, user interface, customer support, or the need for a more specialized service.
For instance, Mailer To Go might be a preferred alternative if you're looking for a service that focuses on transactional emails.
Is Mailer To Go a good alternative to SendinBlue?
Yes, Mailer To Go is a good alternative to SendinBlue, especially if you're looking for a service that specializes in transactional emails. It offers a simple and intuitive interface, robust features, and competitive pricing, making it a strong contender in the email service provider market.