Amazon SES Alternatives: Go-To Transactional Email 2023

Amazon SES Alternatives: Go-To Transactional Email 2023

As an online business owner, sending transactional emails to your valued customers is essential. These emails serve as a lifeline, keeping your clients informed and your business flourishing.

But have you ever considered the immense impact of automating this seemingly routine marketing process on your business?

You may be surprised to learn that some transactional emails (like email receipts, for example) can achieve as much as 114% open rates! That's right, a transactional email can outshine even a bulk email in terms of engagement. 

bulk vs transactional email revenue graph

Amazon SES is a well-known cloud-based email service, but that doesn't mean it’s the only option.

Discover a range of email service alternatives with unique features, flexible pricing, and improved deliverability. Whether you're an entrepreneur, marketer, developer, or decision-maker aiming to enhance customer communication strategies, this guide has you covered.

Explore the possibilities and find the perfect email service solution for your business. Let's get started. 

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Why look beyond Amazon SES?

While Amazon SES has merits, exploring alternatives can provide unique features, enhanced usability, and specialized functionalities. 

amazon ses screenshot

The pros and cons of Amazon SES

AWS SES has gained popularity due to its cost-effectiveness and seamless integration with Amazon's infrastructure. However, it's crucial to understand the pros and cons before committing to a single solution.


The following are some of the main benefits of using Amazon SES:

  • ISP standard compliance: Amazon SES filters content to meet ISP standards, ensuring deliverability and flagging content for correction.

  • Reputation dashboard: Track bounce rates and feedback loops with Amazon SES's reputation dashboard, taking proactive steps to maintain sender reputation.

  • Dedicated IPs: A managed dedicated IP address with Amazon SES automatically sets up and manages dedicated IP addresses on your behalf to provide an easy and fast way to start using those dedicated IP addresses.

  • Control over email acceptance: Have full control to accept or reject emails based on the sender's email address, IP address, or domain.

Unsurprisingly, nearly 157,000 businesses have embraced Amazon SES as their preferred email service provider.


Yet, Amazon SES has its own set of drawbacks that should be noted as well:

  • Initial complexity: Setting up Amazon SES may require assistance from developers, as it has a more complicated initial process than other ready-to-use email services.

  • Limited features: The lack of core features such as list management makes Amazon SES difficult to set up for non-web developers. 

  • Absence of A/B testing: Unlike many other email marketing services, Amazon SES does not offer A/B testing, which could be a limitation for businesses that rely on this feature.

  • Desktop-only availability: Amazon SES is currently available only through desktops, lacking a dedicated mobile app version.

Every product has its limitations, and despite its strengths in terms of transactional emails, there are circumstances where AWS SES may not align perfectly with your company's needs. Other email providers might be a better choice if any of these cases are a deal breaker. 

Situations when alternatives to Amazon SES are needed

While Amazon SES serves various industries and fields, there are situations where alternative solutions may be more suitable:

  • Advanced email marketing: Businesses requiring advanced email marketing features like segmentation, automation, and analytics should look to alternative email service providers that cater to those needs.

  • A/B testing: If A/B testing is a critical component of your email marketing strategy, exploring alternative providers that offer this feature can be beneficial.

  • Simplified integration: For organizations seeking seamless integration with specific platforms or existing workflows, alternative email services may provide out-of-the-box integrations that better meet their requirements.

  • Industry-specific solutions: Certain industries or fields, such as e-commerce, hospitality, or healthcare, may benefit from transactional email services tailored to their unique needs and compliance requirements.

In certain situations, Amazon SES may not be the best fit for your company's needs. That's when exploring leaner and more specialized solutions like Mailer To Go becomes necessary.

Our criteria for selecting SES alternatives

We've carefully evaluated various factors when considering alternatives to AWS SES to ensure we bring you the best options.

  • Simplicity: Intuitive interfaces and easy setup processes that allow users to quickly start sending emails without unnecessary complexity.

  • Affordability: Cost-effective pricing plans that align with your email volume and business needs, offering value for money without compromising quality.

  • Scalability: Ability to handle growing email volumes seamlessly, accommodating your business's expansion without impacting performance or incurring excessive costs.

  • Deliverability: High inbox placement rates and robust email deliverability practices ensure your messages effectively reach the recipients' inboxes.

  • User-friendliness: User interfaces that are designed with simplicity in mind, enabling easy navigation and streamlined email management processes.

  • Professional transactional email features: Specialized features tailored for transactional emails, including personalized templates, dynamic content, customizable headers, and API integration.

Considering these criteria, we have identified excellent SES alternatives, ensuring a seamless experience for businesses seeking simplified, affordable, scalable, deliverable, user-friendly, and feature-rich transactional email solutions.

Our favorite Amazon Simple Email Service alternatives

Finding the right email service provider can make all the difference in a world where effective email communication is crucial for businesses.

From versatile transactional email services to comprehensive customer relationship management suites, these alternatives offer a range of solutions designed to meet your specific needs. 

Mailer To Go

When seeking an alternative to Amazon SES, Mailer To Go offers a user-friendly interface catering to developers and marketing professionals.

With a lean email tool like Mailer To Go, you can effortlessly track and analyze your CTOR and other key metrics, leveraging powerful features to upgrade your email marketing performance.

Unpacking Mailer To Go: Unique features and services

Mailer To Go offers a unique blend of features and services beyond transactional email capabilities. It enables email-receiving functionality, allowing customer interaction from your domains and apps.

With affordable rates, drip messaging, powerful SMTP infrastructure, and email validation tools, MTG ensures high deliverability and provides cost-effective email marketing services with added features and exceptional support.

mailer to go screenshot

Pros and cons when compared to Amazon SES

A unique set of features and services separates Mailer To Go from Amazon SES, making it a versatile platform for transactional and marketing emails.


  • Slick and user-friendly interface

  • Comprehensive email marketing solution ideal for bulk emails and automation

  • Transactional email via SMTP or email API

  • Dev-friendly transactional email handling

  • Drip/journey sequence functionality

  • Personalized customer journey builder

  • Built-in email and campaign analytics

  • Integration with WP mail SMTP for WordPress emails and contact form infills

  • DKIM and Dmarc integration for enhanced sender reputation


  • SMS sending to certain regions has been reported as problematic for some users

  • Customization may be limited

  • A higher bounce rate and a higher unsubscribe rate may affect usage

Mailer To Go represents the best alternative to Amazon SES in terms of its all-encompassing nature. It is ideal for anyone who values streamlined and comprehensive solutions, reliable customer support, and efficient performance.

To learn more about transactional and marketing email and best practices, including topics like "What are spam traps?", please explore our latest posts.


The transactional email service from Zoho, ZeptoMail specializes in fast delivery and inbox placement for application emails. It efficiently communicates important transactional-related information to customers.

Unpacking ZeptoMail: Unique features and services

ZeptoMail offers a range of unique features and services that enhance its value as an Amazon SES alternative. One notable feature is its ability to create and boost email reputation, ensuring your emails have a higher chance of reaching the recipients' inboxes. 

With email tracking, ZeptoMail provides valuable insights into email performance, enabling you to monitor bounce, open, and click rates effectively. The ZeptoMail API integration further facilitates tracking and monitoring, empowering you to optimize your email campaigns and deliver outstanding results.

zeptomail screenshot

Pros and cons when compared to Amazon SES

By understanding the unique features and limitations of ZeptoMail, you can evaluate its compatibility with your specific business requirements.


  • Maintains a strong sender reputation

  • Offers separate email streams, email templates, and email tracking

  • Provides WordPress plugin and file cache

  • Offers email templates for common types of transactional emails


  • Focuses solely on secure and dedicated transactional email services

  • Challenges reported in importing data from different apps

  • Lack of essential features such as scheduled delivery and rules engine

  • Doesn't support bulk email sending

Despite not offering some key marketing tools, ZeptoMail excels in its core offering, ensuring high deliverability and keeping a positive reputation among senders.

Looking to integrate email into your apps?🤔📧
Mailer To Go is a streamlined cloud email client that allows seamless sending from inside your applications!


MailerSend aims to provide a comprehensive solution for your everyday business needs. With this platform, you can effortlessly send invoices, delivery updates, and forgotten password links within seconds without any hassle or significant effort required.

The platform streamlines your email communication process, allowing you to focus on other important aspects of your business without worrying about email delivery.

Unpacking MailerSend: Unique features and services

With over ten years of deliverability excellence, MailerSend protects your sender reputation and minimizes bounce rates and spam complaints, ensuring your emails reach the intended recipients' inboxes. 

Real-time analytics offer valuable insights, allowing you to make on-the-fly adjustments or create custom reports for in-depth analysis. The user-friendly dashboard and multiple-user support enable seamless collaboration within your team. 

mailersend screenshot

Pros and cons when compared to Amazon SES

When considering alternatives to Amazon SES, weighing each option's pros and cons is essential. Here are the strengths and weaknesses of MailerSend as compared to Amazon SES.


  • Flexible deployment options with seamless integrations through Zapier

  • Real-time analytics and customizable reports

  • User-friendly dashboard and drag-and-drop editor

  • Offers SMS API for additional communication channels

  • Onboarding assistance for a smooth transition


  • Some reported issues with the DNS record verification setup

  • Documentation of APIs may be unclear

  • Mixed reviews regarding the approval process and support

When you choose MailerSend, you gain an efficient email service provider that allows you to focus on other aspects of your business instead of email.


Formerly known as Sendinblue, Brevo is a comprehensive customer relationship management (CRM) suite designed to build long-term customer relationships. It offers marketing and CRM tools to support businesses in a changing digital landscape.

Unpacking Brevo: Unique features and services

Brevo excels in fostering customer relationships with its diverse set of features. It provides a sales and marketing platform with smart email campaigns and chat tools, enabling personalized customer interactions at scale. 

Integration with over 150 digital tools offers a unified view of the customer journey, while its comprehensive toolkit engages customers through channels like Email, SMS, WhatsApp, Chat, and Marketing Automation.

brevo screenshot

Pros and cons when compared to Amazon SES

As Brevo provides an integrated CRM suite designed to cultivate long-term customer relationships and empower businesses in a digital world, it has unique perks and cons worth noting.


  • Offers a sales and marketing platform with smart email campaigns and chat tools

  • Integration with leading digital tools for a unified customer view

  • Allows one-on-one chat with customers

  • Runs alongside various CRM, CMS, and e-commerce tools


  • Limitations in linking accounts and sharing campaign builder assets

  • Challenges in building and using campaign templates for one-off emails

  • Mixed feedback on support for premium account users

  • Customization of email design can be challenging

As a whole, Brevo presents a compelling alternative to Amazon SES for businesses searching for a robust CRM solution. With its diverse tools and features, Brevo empowers enterprises to build and nurture long-term customer relationships across various communication channels. 


SMTP2GO provides rock-solid reliability and comprehensive email tracking. It ensures emails are sent even during major internet outages and offers extensive reporting capabilities.

Unpacking SMTP2GO: Unique features and services

With its redundant, multi-data center infrastructure, SMTP2GO ensures uninterrupted email delivery, even during major internet outages. 

Real-time tracking of sent emails, spam complaints, bounced emails, and unsubscribe requests provide valuable insights into the performance of your email campaigns. SMTP2GO's API is designed for minimal developer effort, making integration seamless and hassle-free. 

The service handles essential tasks like blacklist monitoring, reverse DNS, DKIM, ISP throttling, and feedback loops with major email providers, ensuring optimal email deliverability and reputation management. 

With detailed reporting on major spam filters and email client compatibility, SMTP2GO empowers you to optimize your email content and appearance for better engagement.

smtp to go

Pros and cons when compared to Amazon SES 

Understanding the pros and cons of SMTP2GO can help you decide if it is right for you.


  • Reliable infrastructure with access to fast data networks worldwide

  • Easy authentication of emails with DKIM and SPF

  • Instant visibility into email appearance across different email clients

  • API designed for minimal developer effort

  • Streamlined handling of blacklist monitoring, reverse DNS, and ISP throttling


  • The web interface could be faster

  • Limited premium consulting services

  • Lack of detailed reporting per customer, especially in PDF format

SMTP2GO offers a robust email delivery service with various features that enhance your email communication experience. With this powerful platform, you gain a powerful tool that enhances deliverability, simplifies email management, and provides peace of mind.

checking emails

Take the time to evaluate these alternatives and select the one that fits your needs, empowering you to effectively engage with your audience and succeed in your email campaigns.

Comparison of the alternatives to Amazon SES

In the realm of simplicity, performance, and cost, Mailer To Go stands out as a robust alternative to Amazon SES, with SMTP2GO's advanced analytics bringing it in at second place.

Mailer To Go enables efficient sending of transactional and marketing emails at any scale and, in a lean package with an intuitive interface, offers all the advanced features you could hope for from a transactional email service.

That's why Mailer To Go is #1 on our Amazon SES alternatives list.

These Amazon SES alternatives provide the necessary setup and maintenance to optimize your outgoing email service and effectively achieve your email marketing goals without breaking the bank. 

To learn more about transactional and marketing email and best practices, including topics like "What is MIME email?", please explore our latest posts.

In conclusion

Exploring alternatives to Amazon SES can provide businesses with simple, streamlined solutions for their transactional email needs.

By considering cost, simplicity, features, and performance, businesses can make informed decisions that align with their specific requirements and enhance their overall email communication experience.

With, that said, Mailer To Go emerges as a strong contender, offering affordability, user-friendliness, and optimal performance in one package.

Whatever alternative you choose, maximizing your operations with a reliable email service that complies with best practice guidelines is critical to business success.

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Frequently asked questions

What are some alternatives to Amazon SES?

There are several alternatives to Amazon SES for sending transactional emails. Some of the top alternatives include Mailer To Go, SMTP2Go, Mailersend, Brevo, and ZeptoMail. These services offer similar functionalities to Amazon SES but may have different pricing structures, features, or ease of use.

Why should I consider alternatives to Amazon SES?

While Amazon SES is a robust service, it might not meet everyone's needs. Alternatives like Mailer To Go offer more flexible deployment options and increased user-friendliness. Depending on your specific needs, you might find these alternatives more suitable.

What makes Mailer To Go a good alternative to Amazon SES?

Mailer To Go is a great alternative to Amazon SES as it offers a simple and intuitive interface, reliable delivery, and excellent customer support. It also provides detailed analytics to help you monitor and optimize your email campaigns.

Are there any cost-effective alternatives to Amazon SES?

Yes, several cost-effective alternatives to Amazon SES are available. Services like Mailer To Go , SMTP2Go, and ZeptoMail offer competitive pricing, making them a good choice for businesses looking to manage their costs while still getting a reliable email service.

Which Amazon SES alternative is best for small businesses?

The best alternative for small businesses depends on their specific needs. Mailer To Go is a great option due to its ease of use and customer support. Other services like Mailersend and Brevo also offer features that can be beneficial for small businesses.

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